Hi, I’m James West
After 12+ years in the design and agency world, I’ve seen the good, the bad, and the ugly. It wasn’t until I zeroed in on brand identity and logo design that things really clicked. That’s where strategy meets creativity and where I get to do my best work.
Now, I help build brands that don’t just look the part, but actually stand for something. I take a hands-on, no-BS approach - working closely with founders to craft bold, strategic identities that cut through noise and spark real growth.
For me, it’s not about making things pretty. It’s about making things work. Visually. Emotionally. Commercially.
MY STORY
Art was my superpower from day one.
Back in school, I was the kid filling sketchbooks while everyone else was glued to their Game Boys. That creative itch took me to university in Bristol, then straight into a junior designer role at a London studio, where I also met my wife (yep, another designer).
I cut my teeth inside agencies, learning the ropes from the inside out - branding, campaigns, rollouts, you name it. I’ve collaborated with some brilliant creative teams in London and New Zealand on everything from brand systems to packaging to full-blown campaigns. But the work that truly lights me up? Partnering directly with founders to build bold, meaningful brands from the ground up.
That’s what led to James West Design. Personal, hands-on, and all-in on crafting brands that don’t just fit in - they cut through the noise. I work collaboratively with you to uncover what you and your customers actually need - and build a brand that not only looks good, but drives real engagement and traction.
My values
Design With Direction
Creativity is at the heart of everything I do but it’s never just for show. I infuse every project with originality and intent, crafting designs that not only meet your needs but genuinely connect with your audience and move the needle.
Fuelled by Curiosity
I’m always digging, exploring, and drawing inspiration from unexpected corners of the world - music, culture, design, people. I never settle for “good enough,” because fresh thinking is what keeps the work sharp, dynamic, and one step ahead.
Genuine. Always.
I keep it honest - always. No jargon, no ego, no hiding behind agency-speak. I believe in clear communication, mutual trust, and delivering exactly what I say I will. It’s how I build strong, collaborative relationships and brands that actually last.